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Words of a Board Member
TIME FOR ACTIONS
It is rather pleasant to review publicity like mass media coverage and positive comments related to the Chambers 50th anniversary celebration some weeks ago .The sustainability/ environmental seminar had a good mixture of speakers, who confirmed their strategy that sustainability/ environmental issues, has high priority in all kind of institutions and corporates nowadays, which is encouraging.
The environmental award handed out to Holmen, was very motivated considering the company’s environmental and sustainability strategy and the actions already taken, during a number of years. .
The gala dinner with its record participants of a Chamber event ever held, had also a rather nice mix of e g top executives like Michael Treschow and Jeroen van der Veer, entrepreneurs like Ingvar Kamprad, high tech persons like Swedish astronaut Christer Fuglesang, old Chamber board members and of course all present members who enables the Chamber to be active. In addition the royal guests showed that they appreciate the close business link between the countries. It is rather interesting to study the big impact Dutch trading companies and entrepreneurs have had on the industry in Sweden during some centuries, and also recognize so much business between the countries, that is ongoing for time being..
Ingvar Kamprad, who received the Chambers Life time Achievement Award, was very pleased when he found out that his normal tactic to buy low priced food in markets in cities by coming 30 minutes before they close, was not that uncommon in the Netherlands, when he talked to some Dutch people. He feels pleased in relation to trips to the Netherlands, not only for meeting cost conscious people, but also meeting skilled business men and trading people. Considering the economical climate today, I think there will not come any new recession in the next 5 to 8 years, but the recovery will still take long time and we can not expect to be back to a pre-crisis economical situation soon. New structures and ways of thinking are needed, in order to get the growth in the economy. For the Chamber, it is important to utilize the publicity and attention created during the latest weeks in relation to the 50th anniversary celebration and try to attract new members and to offer contacts, networking and support to its members. Let us try to make actions and efforts in the next months to increase the number of Chamber members! Christmas is getting close and the traditional Chamber event of celebrating Lucia is only a month ahead. This year the traditional Lucia will be celebrated at the very nice and classical Amstel hotel. We look forward seeing you there on December 10th.
Finally, thanks a lot to Kerstin and her team, anniversary committee, patrons and all other who has been involved in the recent events, which have put so much time and passion into realizing important and nice events.
I look very much forward to a lot of activities and events in 2011, so let us go full steam ahead.
Krister Mattsson
Board Member
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The Swedish Chamber of Commerce 50th Anniversary 
Life Time Achievement Award 2010
to Mr. Ingvar Kamprad, Founder of IKEA
The Swedish Chamber of Commerce for the Netherlands is very pleased to present Mr. Ingvar Kamprad, founder of IKEA with the Swedish Chamber of Commerce 50th Anniversary Lifetime Achievement Award in recognition of his efforts “to create a better everyday life for the many people”, for his humane approach of doing business and search for new, better and environmental friendly solutions and for serving as a role model for entrepreneurs and workers all over the world. He created an amazing corporation based on an even more impressive business concept, and he still lives it. The Swedish Chamber of Commerce 50th Anniversary
Company Award 2010
presented to Holmen/Iggesund
The Swedish Chamber of Commerce is pleased to honor Holmen with the Swedish Chamber of Commerce 50th Anniversary Company Award in recognition of their efforts to decrease the environmental impact. Both Awards were handed out by H.R.H. Crown Princess Victoria of Sweden. Click here to go to Press
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The Swedish Chamber of Commerce 50th Anniversary
 Thursday, October 28, 2010 the Crown Princess Victoria of Sweden attended the Swedish Chamber of Commerce’s for the Netherlands 50th Anniversary Innovation and Sustainability Conference and Royal Gala Ball at Hotel van Oranje in Noordwijk.
Many interesting speakers such as H.R.H Prince Carlos de Bourbon de Parme, INSID, The Ambassador of Sweden H.E. Håkan Emsgård, Mr. Mats Granryd, Tele2, Prof. Dr.Dr.Dr. Christer Fuglesang, Mr. Ben Vree, SMIT, Mr. Huib Morelisse NUON Energy, Mrs. Eva Struving, United Postcode Lotteries, Mrs. Maria Rankka, Stockholm Chamber of Commerce and Prof. Dr. Ir. Rob van Haren, Kiemkracht gave their personal view on Innovation and Sustainability at the afternoon Conference led by Mr. Harry Starren, General Manager De Baak. The Swedish Chamber of Commerce Anniversary Company Award was presented by the Crown Princess to Holmen in recognition of their positive carbon footprint.
 The Prince of Orange joined Crown Princess Victoria of Sweden at the Royal Gala Ball in the evening. During the dinner the Crown Princess presented the Swedish Chamber of Commerce Anniversary Lifetime Achievement Award to Mr. Ingvar Kamprad, founder of IKEA. Guest speaker Michael Treschow, Chairman Ericsson and Unilever addressed the 400 guests about the importance of Sustainability and the Swedish mezzo-soprano Malena Ernman gave a spectacular show accompanied by Roland Pöntinen at the piano.
Click here to go to article by H. Duijn
Click here to go to photos
Photos by G.Baks
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 A Master Class Lesson from Småland
Småland is a so-called landskap (historical province) in southern Sweden, with the size of three quarters of the Netherlands, but with only 720,000 inhabitants. For a large part covered by forests and with little arable land, the economic conditions were always harsh throughout history. Consequently Smålanders learned already at an early stage to be entrepreneurial. Not surprisingly, many succesful Swedish companies have their roots in Småland, the most well known being of course IKEA Group of Companies (‘IKEA’ below), which is still run out of Älmhult.
On September 28, 2010 the Swedish Chamber of Commerce in the Netherlands proudly held its Master Class Luncheon with the CEO of IKEA, Mikael Ohlsson, as key-note speaker and honorary guest. This report is based on the presentation by Mr Ohlsson, the discussion with the audience and a separate brief interview by Hans Duijn.
Click here to go to inverview.
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 Swedish Chamber of Commerce Lucia Dinner
December 10, 2010 17.30 - 21.30
(Pleae note the new time!)
The Swedish Chamber of Commerce Lucia Dinner 2010 will this year be celebrated at
the beautiful Mirror-room at the Intercontinental Amstel Hotel Amstedam.
10 December is the traditional date when the Nobel Price Winners are recognized in Sweden with a Award ceremony and a special Nobel Dinner at Stockholm City of Hall.
Especially for this occations Intercontinal Amstel Hotel will serve a gourmet Nobel Menu at the Swedish Chamber of Commerce Lucia Dinner in Amsterdam.
Program:
Registration
Lucia Procession
Solo: Mr. Martijn Hop
Lucia Dinner: Amstel Hotel Nobel Menu
Guest Speaker: H.E. Håkan Emsgård Ambassador of Sweden and Honorary Chairman Swedish Chamber of Commerce
Venue: Intercontinental Amstel Hoel Amstedam.
Time: 17.30 - 21.30
Price: 90 Euro per person
For digital registration click here
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New Years Reception , January 20, 2011
H.E. Ambassador Håkan Emsgård is very pleased to invite the members of the Swedish Chamber of Commerce to the traditional New Years Reception at Lange Voorhout in The Hague on Thursday, January 20, 2011. By personal invitation only
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New Members The Swedish Chamber of Commerce is pleased to welcome the following new members! Earth Integrated Archaeology
Trade of Company: Commercial Archaeology
Contact: Eva Kars; e.kars@earth-arch.eu
Cicerone Noordwijk
Trade of Company: Cross Cultural Communications
Contact:Marianne Johansson; gmjohansson@xs4all.nl
Vorwerk & Co
Trade of Company: Accountants and Tax Advisors
Contact: David Jansen; djansen@vorwerk.nl
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 JCC at the Swe-Cham 50th Celebrations
Many JCC members were present to celebrate the Swedish Chamber of Commerce 50th Anniversary Conference and Gala at Hotel van Oranje in Noordwijk on October 28, 2010. It turned out to be a day with royalties, interesting lectures and a fantastic gala in the evening. JCC members were spotted dancing and enjoying themselves in the presence of H.R.H Crown Princess Victoria and H.R.H Crown Prince Willem-Alexander.
For pictures please click here
 JCC Lucia December 11, 2010
Welcome to Pulitzer Amsterdam to celebrate the most traditional of the Swedish traditions: Lucia! December is coming and the darkness is a fact, that's when we all are waiting for Lucia to arrive with candles in her hair, bringing light into the dark winter days. Lucia celebrations represent one of the foremost cultural traditions in Sweden with a very special and wonderful atmosphere!
When: December 11, 2010 at 20.00
Where: Hotel Pulizer Amsterdam
What: JCC Lucia, glogg och pepparkakor!
The invitation will come to you any day now.
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JCC 10 Questions
Meet the members of JCC
This month Maarja Krillo
Sales representative on KLM
 To know more about Maarja click here The Swedish Church in Rotterdam invites you to the annual CHRISTMAS BAZAARS in Amstelveen and Rotterdam. Amstelveen: 
Place:
Augustinpark 1, Amstelveen
Time:
Saturday the 13th of November 10:00-16:00.
Rotterdam
Place:
Swedish Church Rotterdam, Parklaan 5, Rotterdam
Time:
Friday the 19th of November 11:00-19:00.
Saturday the 20th of November 11:00-17:00
Sunday the 21st of November 11:00-17:00 Do not miss this opportunity to visit a traditional Swedish Christmas Market!
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With kind contributions by:
Noviflora, APH-Produkter, Hotels van Oranje, Volvo Cars Nederland, Kiemkracht, Bomencentrum Nederland, Scandinavian Airlines, Radisson Blu, Ramlösa, Are You Swedish?, D&K Scalp Culture
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