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The Victor(y) of Saab

By Hans Duijn                                               

The Amstel Hotel in Amsterdam formed the stately decor for the Swedish Chamber of Commerce Master Class Luncheon, held on 7 June 2010 with Victor Muller, CEO of Spyker Cars NV, as honorary guest and key-note speaker. Early 2010 Spyker Cars became headlines news with the audacious acquisition of Saab Automobile AB and Victor Muller was celebrated in Saab-town Trollhättan as the hero who saved Saab from being dragged in the overall bankruptcy of parent company General Motors.

From the balcony admired by the attendants of the luncheon, who totalled a very respectable 90, Victor Muller arrived in the new 9-5 with Swedish plates, the first sample from the assembly line of this new Saab flagship model. Tall and with a youthful appearance, Muller (51) captured the attention of the audience with a ‘Hans Brinker’ type of story on the succesful attempt to acquire Saab with a company (Spyker Cars), which represents barely 1% of the size of  its take-over target. 

 
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